The second brand I worked with during my semester in London was Pininfarina Hybrid Watches by Globics. Despite being best known for designing some of the most iconic cars in history, particularly through its long-standing partnership with Ferrari, Pininfarina expanded into watchmaking. They sought to create a smartwatch that has as much functionality and modern technology as its competitors, with the classic craftsmanship of fashionable luxury watches. My duties for @pininfarinahybridwatch were similar to those of Orient Europe. I reached out to influencers, conducted organic gifting, monitored insights and more, while also building an image for the social media account of a relatively new product. My Instagram story design style is still being used by the brand today.