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University of Missouri
As part of my Strategic Design and Visuals II course at the University of Missouri, I developed a hypothetical rebranding campaign for Clementine’s Naughty and Nice Creamery, an ice cream brand proudly based in my hometown of St. Louis. Known for its playful spirit and alcohol-infused “naughty” flavors, Clementine’s inspired a bold, fresh visual identity. The face of the rebrand is a devil, with the tagline "Let Temptation Decide."
I used AI-generated models to create billboard mockups that brought the rebrand to life.
Along with the website design, I experimented with package design for pints of Clementine's ice cream, which I really enjoyed!
I had a vision of a parallax scroll, where scrolling with the mouse on either side would reveal the "naughty" and "nice" flavors.
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