As part of Team Reverie, I helped bring our team brand to life with a dreamy aesthetic that reflected both our name and creative approach. To bring Reverie to life, our brand kit drew inspiration from the aesthetics of the 1970s. We’re paying homage to the decade that shifted success from traditional consumerism toward self-defined fulfillment. The current YAYA market is embracing this shift once again. Our branding remixes these 70s-reminiscent design principles with an infusion of the contemporary YAYA market’s bold spirit.